Messages and Tips
Colors as part of graphic design have the ability to subconsciously influence user behavior and emotions. So let’s take a look at what associations are related to some of the main shades:
Red – In the digital world, more intense shades of this color are suitable for styling a culinary blog, restaurant website or winery, as red in its darker range has been proven to stimulate appetite. It is not recommended for logos and webpages that aim to gain the trust of the audience, as it is considered to create a feeling of anxiety and aggression.
Orange – If you want to prompt your audience to action, you should definitely use orange elements and buttons in your website layout. The presence of an orange accent suggests accessibility of services and inspires confidence.
Yellow – To draw users’ attention to specific content or important information, yellow should definitely be the color to go for. You can use it in different banners and boxes that you want to highlight on your webpage.
Green – Associated with calmness and reliability. This color is usually preferred by sites related to ecology and environmental organizations or initiatives. It is also one of the most commonly used tones in the tech world as it is a symbol of innovation and new beginnings. Shades of dark green are favored by many financial institutions and sites that deal with currencies. This color is believed to unlock imagination and creativity.
Blue – This is the color of peace and security. Its various shades are used in the logos and brand identities of some of the most popular social platforms such as Facebook, Twitter, LinkedIn, and Behance. Blue is also a basic color in famous car brands such as Volkswagen, BMW, and Ford. To summarize briefly, the color blue prevails in the design of global companies for the sole purpose of gaining the trust of consumers and convincing them of the quality of the services offered. Blue is definitely the color of business. The darker the shade, the more the sense of brand stability and reliability is reinforced.
Tip: This color suppresses appetite and blocks the senses responsible for the eating process.
Purple – In case you have any doubts about what color to go for when making a website for jewelry, cosmetics, or women’s accessories, experiment with shades of purple. It’s considered a royal color, but is often associated with spirituality, mysticism, and fantasy. It is definitely not recommended to use it when you want to prompt consumers to take an action through call-to-action buttons.
Pink – Globally speaking, pink is a symbol of romance, innocence and youth. It can be said to be an appropriate choice in the graphic design of a personal blog, fashion website or beauty and beauty services website. Additionally, it can be added as a color accent on a website for charitable causes, therapists, and on websites for children.
Tip: Be cautious with the use of the color pink because it can alienate the audience and be taken as a sign of immaturity.
Black – Special consideration should be taken with this color. It is advisable to avoid its presence in the design of health, finance, and nutrition websites. However, we can’t ignore the fact that black is preferred by some very upscale brands in fashion, automotive, and technology products.
White – Although tied to positive connotations such as perfection, creativity, class and elegance, white runs the risk of boring a website visitor.
The right choice of colors for your Website helps to:
- stylize the messages you send to your users;
- create a better branding concept for your business;
- subconsciously influence your audience with the right emotional and psychological techniques;
- improve the user experience;
- build a workable marketing strategy to successfully grow your business;
- understand how to differentiate yourself from your competitors and attract more visitors to your website.